Смелые разговоры

Темы, ради которых стоит спорить.

Наши нефильтрованные мысли об опыте игрока, сообществе и тихом мастерстве live-операций.

Your community manager is your most undervalued executive

The person managing your Discord is making decisions that affect retention more than your product roadmap. Yet they report three levels below the CEO.

7 мин чтения Поддержка игроков

The best player support teams don't use scripts

Scripts create consistency. They also create the uncanny valley of customer service — technically correct, emotionally void.

6 мин чтения Удержание

Studios winning retention aren't spending more. They're listening better.

The correlation between support budget and player retention is weaker than you think. The correlation between response quality and retention is stronger than anyone admits.

8 мин чтения Операции

AI won't replace your support team. Bad management will.

The real threat to your player support isn't ChatGPT. It's the decision-maker who thinks ChatGPT is a substitute for genuine human care.

6 мин чтения Операции

The $200K/month mistake every mid-tier studio makes

It's not a bad hire or a failed launch. It's the slow leak of revenue through support tickets that never should have existed.