Latest thinking

Oct 31, 2025

Finding the early warning signals in player sentiment

The telemetry we monitor to surface churn risk before it shows up in revenue dashboards.

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The Value of Staying Hands-On in the Age of AI
Oct 21, 2025

The Value of Staying Hands-On in the Age of AI

AI is transforming how game industry professionals analyze data and manage communities, but full automation can quietly erode the human understanding that makes insights meaningful. Staying hands-on with your data keeps you connected to player behavior, sharpens intuition, and ensures that efficiency doesn’t come at the cost of empathy.

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Oct 17, 2025

The twelve-language support playbook

How we bring parity across locales without slowing down patch cycles or community updates.

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Oct 15, 2025

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Sep 26, 2025

Building human support loops around AI helpers

A practical playbook for pairing automation with the game support teams that keep players loyal.

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